Aurora Rocketry

MEET THE TEAM

PUBLIC RELATIONS

OVERVIEW

The Public Relations Department is committed to providing strategic media coverage across multiple channels to ensure visibility and engagement. We manage a dynamic online presence through our official website and social media platforms to convey our message effectively. We also make sure that our team participates in industry events, collaborates with press outlets for authoritative coverage and explores creative branding opportunities, such as custom rocket stickers and merchandising.

SOCIAL MEDIA

Aurora Rocketry is currently on Instagram and Linkedin with dedicated accounts. Through our posts, we provide insights into our activities and projects - an opportunity to both highlight the relentless efforts behind a final product and to track the progress made. Moreover, our collaboration with sponsors is showcased by dedicated posts. Additionally, we are open to create any other type of content if requested. The aim is to show what the brand offered, whether it was funds, products or materials for instance, and how it helped to reach Aurora’s goals

EVENTS

Actively engaging in events and conferences is key for Aurora. These occasions provide valuable opportunities to present our projects, share technical knowledge, and engage directly with a wider audience, including companies, professionals and fellow students. At the same time, events serve as an important platform to promote and give visibility to our partners, by integrating them into displays and promotional materials.

PRESS

We actively engage with the press, amplifying our visibility and building trust and credibility, to ensure that our projects inspire and reach a broader audience.

STICKERS and MERCHANDISING

Our department also designs merchandising items, both for clothing - t-shirts, hoodies, polo shirts - and accessories like keychains, stickers ect... We also create and attach on the rocket stickers that feature the names and logos of our sponsors, turning each event into a showcase of collaboration and support. Beyond promotional purposes, merchandising helps strengthen team identity, increase brand recognition, and create a tangible connection between Aurora Rocketry and its community.